BaltMilk rebrands: "Highlighting the Present and Making Space for the Future"
The reinforcement of the R&D department and the development of new products in the internal research laboratory gave new impetus to BaltMilk's business. The manufacturer of dry milk protein products is planning to expand its product range this year. In the nearest future, the company will introduce new dairy protein products to the global dairy ingredient market, and thus it has become more important to combine theexisting products into one brand, LACTOPRIMA.
The BaltMilk visual identity package, along with the logos: BaltMilk, LACTOPRIMA PRO and LACTORPIMA LAC, includes a new packaging design, new website and a promotional film about the company.
Sales manager Gediminas Raila says that the BaltMilk brand, well-known to many of its partners worldwide, has grown and strengthened. It's time to create an image that fits the current business situation.
“The brand concept has been updated to position the company as an innovative producer using the modern milk processing technologies, while its business model and working culture belongs to the Nordic region. BaltMilk aligns itself with the world's most famous dairy protein brands and strives to match them, so we have embedded this drive in an updated logo and all visual communication tools,” says Raila.
The elements of the visual identity of renewed brand - colors, fonts, shapes - assure that the company's activities and aspirations are consistent with each other. The company that has clients on almost every continent ensures the highest quality products and customer service.
Sales manager G. Raila says that in balancing the BaltMilk brand and developing the LACTOPRIMA logo, it was crucial to find the balance between the manufacturer's brand and product range, innovation and tradition. “The market of dairy ingredients is very sensitive, which is why the customer trust is a priority to us. The renewed BaltMilk brand, logos and visuals embody the success and perceptiveness of our business. We live in a busy world where we all want to be not only financially successful but also happy. BaltMilk strives to make its partners and customers happy by providing them with quality products and services,” says G. Raila.
BaltMilk brand introduces milk protein products manufactured in the plant owned by AC Pienas LT. Since 2017 one of the most advanced milk processing plant in Europe by using state-of-the-art technology has been producing high-added-value milk protein products in powder shape - micellar casein, milk protein, milk filtrate and milk whey protein, also fresh liquid cream. Full control of the production chain, from dairy farms to the final product ensures the highest quality of products.
BaltMilk factory is certified by the international food safety management system FSSC 22000, Kosher and Halal Control. The company meets the requirements of the National Standard of the People's Republic of China and is certified to produce organic products for the Chinese market. The company has a document certifying that the products produced comply with the requirements for the production of organic products.